DESCRIBING TREND
“ONLINE TRANSPORTATION”
What is online transportation?
Online transportation is an
organization of traffic and road transportation that runs by following and
utilizing the development of science (technology) based on applications and online
both for ordering and payment.
The development of the online
transportation industry in Indonesia
In recent years, technology has
developed rapidly bringing many changes in all fields in Indonesia, one of
which is the transportation business. Many new companies emerge, new
innovations, even to the emergence of various new business models based on
technology. Regarding current business competition, there is not only domestic
competition with foreign competitors, especially from Asean Economic Community
(AEC).
With the advent of new technologies,
many companies and businesses have been innovated to create attractive business
models with service that are no less admirable. One of the current
technological developments is the online motorcycle taxi service. Even tough
the existence of transportation has been around for a long time, it has become
phenomenal when it is combined with technology and become an online-based
transportation.
Conventional vs online transportation
Conventional transportation is public
transportation that we usually use, which is already available on conventional
reads. So far, conventional transportation in Indonesia, not all of them are
good and comfortable for passengers or users of conventional transportation
services, this has reduced the public’s interest in using conventional
transportation.
Conventional transportation still not
seem to meet the convenience as users so they prefer to use private vehicles or
for those who are medium to use online transportation. Online transportation,
which is actually not much different from conventional transportation, but more
convenient and more affordable prices. The existence of online transportation
is a little to get rid of conventional transportation, because in the era of
technology that is starting to rapidly, we can order transportation or vehicles
that area safer, more convenient and more affordable.
Advantages and disadvantages of online
transportation
Advantages
|
Disadvantages
|
Cheap and transparent tariff
|
Network often has problem
|
Practical
|
Lack of driver understanding of
driving safety
|
Safer and more reliable
|
Be careful that personal data is
spread
|
Can choose the rider
|
Estimates and resources used
By utilizing existing human resources
(residents of Indonesia) with modes of transportation such as motorbikes and
cars. And can be developed further with new ideas and nes innovations to
improve existing online-based transportation.
Advertising of online transportation
Digital marketing strategies that
are implemented to develop online transposrtaion services:
·
Towards 3
pillar in running an online marketing strategy that is speed, innovation and
social impact
·
Focus an
customer journey and experience
·
Creat unique advertisements
·
Collaboration
with goof business partner
·
Expand
marketing targets
Example of online transportation
1. Gojek
2. Grab
3. Uber
4. Buroq
