DESCRIBING TREND

DESCRIBING TREND

“ONLINE TRANSPORTATION”

What is online transportation?

Online transportation is an organization of traffic and road transportation that runs by following and utilizing the development of science (technology) based on applications and online both for ordering and payment.

The development of the online transportation industry in Indonesia

In recent years, technology has developed rapidly bringing many changes in all fields in Indonesia, one of which is the transportation business. Many new companies emerge, new innovations, even to the emergence of various new business models based on technology. Regarding current business competition, there is not only domestic competition with foreign competitors, especially from Asean Economic Community (AEC).

With the advent of new technologies, many companies and businesses have been innovated to create attractive business models with service that are no less admirable. One of the current technological developments is the online motorcycle taxi service. Even tough the existence of transportation has been around for a long time, it has become phenomenal when it is combined with technology and become an online-based transportation.

Conventional vs online transportation

Conventional transportation is public transportation that we usually use, which is already available on conventional reads. So far, conventional transportation in Indonesia, not all of them are good and comfortable for passengers or users of conventional transportation services, this has reduced the public’s interest in using conventional transportation.

Conventional transportation still not seem to meet the convenience as users so they prefer to use private vehicles or for those who are medium to use online transportation. Online transportation, which is actually not much different from conventional transportation, but more convenient and more affordable prices. The existence of online transportation is a little to get rid of conventional transportation, because in the era of technology that is starting to rapidly, we can order transportation or vehicles that area safer, more convenient and more affordable.

Advantages and disadvantages of online transportation

Advantages	Disadvantages
Cheap and transparent tariff	Network often has problem
Practical	Lack of driver understanding of driving safety
Safer and more reliable	Be careful that personal data is spread
Can choose the rider

Estimates and resources used

By utilizing existing human resources (residents of Indonesia) with modes of transportation such as motorbikes and cars. And can be developed further with new ideas and nes innovations to improve existing online-based transportation.

Advertising of online transportation

            Digital marketing strategies that are implemented to develop online transposrtaion services:

·         Towards 3 pillar in running an online marketing strategy that is speed, innovation and social impact

·         Focus an customer journey and experience

·         Creat unique advertisements

·         Collaboration with goof business partner

·         Expand marketing targets

Example of online transportation

1.      Gojek

2.      Grab

3.      Uber

4.      Buroq